How Klova launched to 4X sales and cut acquisition cost 70%
We served as launch partner and outsourced marketing arm, proving the Sleep ZPatch could acquire customers profitably from day one.
Having succeeded with 565 Media in previous ventures, Klova’s founders came back to partner with us on the launch of their innovative Sleep ZPatch. The product was new to market, so the business needed proof it could acquire customers at a cost that worked before pouring fuel on the fire. We took the brand from launch to a proven, scaling acquisition model in two months.
Bring a brand new product to market and hit the CPA the business needs to work.
- As a startup launching an unfamiliar product, Klova had no proof that paid acquisition could pay back.
- Strict cost per acquisition goals had to be met for the business fundamentals to hold up.
- The founders wanted a turnkey marketing arm, not the overhead of building an internal team mid launch.
Test fast, find the efficient path, then scale what works.
Launch with rigor
We acted as the outsourced marketing arm, standing up targeted Meta and Instagram campaigns built to read clear signal from the first dollar.
Test toward the CPA
Data driven testing across audiences, offers, and original creative pushed acquisition cost down toward the goals the business depended on.
Prove, then scale
Once the model hit its numbers, we widened spend and optimized the conversion path so sales could climb without losing efficiency.
The levers we pulled to make it work.
A launch that quadrupled sales while acquisition cost fell by 70 percent.
Within two months the model launched, proved out, and scaled. Online sales grew fourfold while the cost to acquire each customer dropped 70 percent.
Online sales, indexed to launch (100). Illustrative of the 4X trajectory.
