How CreditStrong grew monthly new customers 5X on stable CAC
In a low margin, household name category, we turned disciplined data work into efficient, scalable acquisition.
CreditStrong is a fintech solution to a common problem, helping people build credit and savings at the same time. In a category dominated by household name banks, most consumers already have a financial institution and do not realize they need the product. 565 Media partnered with CreditStrong to make paid acquisition work on the tight margins fintech demands.
Win attention in a crowded category, on margins that leave no room for waste.
- Financial services marketing means competing with household name banks for customers who already have a provider.
- The product solves a need most people do not know they have, so demand has to be created rather than captured.
- Thin fintech margins make every ad dollar count, which demands rigorous data analysis behind each buy.
Fix the foundation, then scale acquisition with discipline.
Strengthen the base
We partnered with product and UX to improve the data storage structure and the conversion path before scaling any spend.
Launch and expand
We helped launch a new product line and widen the addressable audience, opening fresh room to grow.
Acquire with discipline
Deep data analysis grew both customers and lifetime value while holding acquisition cost steady as spend climbed.
The levers we pulled to make it work.
Five times the monthly new customers, with acquisition cost held in check.
Within six months we tripled ad spend at a stable CAC, compounding into a 5X lift in monthly new customers.
Monthly new customers, indexed to start (100). Illustrative of the 5X trajectory.
