Digital Marketing Case Studies

growing collaboratively

CLIENT CASE STUDY

565 Media’s partnership with CreditStrong helped the blossoming fintech company achieve a 5X growth in new customers, improve their customer acquisition cost and successfully launch a new product line.

Growth in monthly new customers

Ad spend within six months at stable CAC

About
CreditStrong

CreditStrong is a fintech solution to an all-too-common challenge - how can I increase my credit score? CreditStrong offers their customers a clear, simple path to improving their credit score. Their technology solution allows users to track their score, manage and grow their savings, and learn smart financial strategies for the long-term.

CREDITSTRONG’S CHALLENGE

Razor-thin margins and a crowded competitive field.

Financial services marketing is hard: with lots of ‘household name’ competition, most consumers already have an existing relationship with a bank, credit union or other financial institution. You’re not selling them something they want. Instead, you’re selling something they need, but don’t know about. Beyond these challenges, fintech marketers also need to deliver effective paid ad campaigns on a tight budget. With low margins, it’s vital that you partner with an agency that can understand and analyze data to make the right ad buys.

THE 565 MEDIA SOLUTION

In order to deliver cost-effective Ads, 565 Media had to be efficient and responsive to the ongoing cost changes inherent in marketing financial services. Our team worked closely with key stakeholders on the product/UX team to drive direction and improvements on the CreditStrong product. We also helped to launch a new product line that out-performed all prior offerings. CreditStrong relied on our experience with data analysis, relying on our expertise to improve their data storage structure, as well as boost customer acquisition and increase LTV.

THE 565 MEDIA RESULTS

Effective growth

As a result of this close collaboration, CreditStrong was able to substantially grow their customer base, month over month - without busting P&L. By carefully operating and optimizing PPC campaigns, we were able to 3X the ad spend while keeping the Customer Acquisition Cost stable.

• 5X growth in monthly new customers

• 3X Ad spend within six months at stable CAC