Paul Yeh
Head of Google AdsRuns search, Shopping, and Performance Max, turning high-intent demand into efficient, scalable revenue.



The people behind your growth

Matt is the kind of operator who reads a P&L and a bidding algorithm with equal ease. He jump-started 565 Media and has had a hand in nearly every part of how it runs, less how a business looks on a slide than how it actually holds together. Lately that has meant guiding the firm through the opportunity AI has opened up, rebuilding how the work itself gets done.
A Stanford graduate and former captain of the men's volleyball team, Matt cut his teeth across the startup communities of Venice Beach, San Francisco, and New York, with earlier stints in clean-tech, private equity, and paid acquisition at ShoeDazzle. He pairs real technical depth with a long, calm view of what compounds. The person you want in the room when the easy answers have run out.
LinkedIn
Max is the kind of strategist who can hold a brand's big-picture narrative and its day-one campaign numbers in the same conversation. He built his reputation on a rare combination: creative instinct backed by granular quantitative discipline. That approach has helped dozens of startups move from early traction to real, repeatable growth.
A serial entrepreneur with an MBA from UCLA Anderson and a BA in Economics from the University of Michigan, Max has served on the Venice Neighborhood Council, advised early-stage companies, and co-led 565 Media since its founding. His clients trust him because he thinks like an operator, not a vendor.
LinkedInThe founders set the strategy. This is the team that runs it, day in and day out.
Runs search, Shopping, and Performance Max, turning high-intent demand into efficient, scalable revenue.
Leads Meta, TikTok, and emerging social, pairing sharp creative with relentless testing to find what scales.
Keeps creative in motion, orchestrating concepts, production, and delivery so great ideas actually ship.
…plus a deep bench of strategists, analysts, designers, and media buyers working behind the scenes to keep your growth on track.
These partnerships are not badges we display for show. They represent direct relationships with the platforms where your customers spend their time, and a level of access that changes what is possible for your campaigns.

As a certified Meta Business Partner, we have early access to beta features, dedicated support, and audience insights most agencies wait months to see. On a platform where speed and creative iteration define who wins, that access is real competitive advantage for our clients.

Google Premier status is awarded to fewer than 3% of agencies in the United States. It means our team holds the highest certifications, manages campaigns at meaningful scale, and consistently delivers the kind of results Google uses to benchmark elite performance.

Microsoft Advertising reaches 63 million searchers that Google does not. Our accreditation means we manage that channel with the same rigor we bring to everything else, finding high-intent audiences your competitors have largely ignored and turning them into customers.
We do not offer services we cannot win with. Every discipline below is backed by certified specialists, proprietary AI pipelines, and a team whose combined experience spans over 500 years of performance marketing in the real world.
Meta · TikTok · Instagram · YouTube
Your competitors are on every platform. The difference is who knows how to make them perform. We bring over 500 years of combined paid social expertise to every account, layered with custom AI pipelines that identify winning creative, scale budgets in real time, and find audiences your competitors are still manually hunting for.
Google Ads · Microsoft Ads · Shopping
As a Google Premier Partner, a designation held by fewer than 3% of agencies nationally, our search team operates with access most agencies simply do not have. We pair that with AI tools built in-house that read intent signals, eliminate wasted spend, and adjust bids before the market moves. Search is where purchase decisions happen. We make sure your brand is there.
Ad Creative · Video · Copy · Landing Pages
Most agencies outsource creative. Ours is in-house and data-fluent. Every asset we produce is informed by what actually converts in your category, built by strategists who think in psychology before they think in pixels. We layer custom AI pipelines on top to accelerate iteration: more variants tested, faster feedback loops, and winning creative found at a pace that manual production simply cannot match.


Tell us where you want to go. We will tell you exactly how to get there.