How Hungryroot scaled online sales 10X and raised $33.4M
We built the direct to consumer acquisition engine from zero, then scaled it into profitable, fundable growth.
In 2015, Hungryroot set out to disrupt a crowded subscription meal delivery market with a direct to consumer brand of healthy, easy to prepare foods. They partnered with 565 Media to market the brand without the overhead of building a large internal marketing department, and to prove the kind of growth that unlocks funding.
Grow online sales from the ground up, and prove the growth was fundable.
- Hungryroot entered an already crowded subscription meal delivery market with no existing acquisition engine.
- Investors needed to see profitable, scalable growth before committing additional rounds of funding.
- Building a large in house marketing team would have added overhead the young brand could not justify.
A 360 degree ecommerce blueprint, built to scale and measure every dollar.
Build the foundation
We stood up Hungryroot’s ecommerce foundations, tracking, and custom landing pages so every dollar was measurable from day one.
Acquire profitably
Targeted Meta and Google campaigns reached the customers most likely to subscribe and stay, scaling spend only where it paid back.
Create to convert
Original video and ad creative paired with continuous conversion optimization kept landing pages and funnels improving week over week.
The levers we pulled to make it work.
An engine that turned new sales into fundable growth.
Inside three years the program scaled online sales tenfold to roughly three million dollars per month, and helped Hungryroot raise the capital to keep growing.
Online sales, indexed to launch (100). Illustrative of the 10X trajectory.
