How Candy Club grew subscription sales 4X while halving CPA
We rebuilt the acquisition engine around the data, so the brand could sell far more boxes for far less.
Candy Club curates and delivers premium candies straight to customers’ doors. As the company scaled, its key acquisition metrics climbed and began to hamper profitable growth. Candy Club brought in 565 Media for a growth plan that would deliver more sales volume at a lower cost per acquisition.
Reach new levels of growth while pulling the rising cost to acquire back down.
- Acquisition costs were climbing as the brand scaled, eating into the margin that funds growth.
- Candy Club needed materially more subscription volume, not just steady state spend.
- Hitting both at once meant selling more boxes for less, with no room for wasted budget.
A proprietary, data driven system built to grow sales and shrink CPA at the same time.
Build the system
We built a proprietary, data driven system for generating new subscription sales while significantly minimizing the cost to acquire each one.
Optimize around the clock
Round the clock conversion optimization kept the funnel and creative improving constantly, so every dollar worked harder over time.
Scale on what pays back
We pushed budget toward the audiences and creative that converted profitably, compounding volume without letting acquisition cost drift up.
The levers we pulled to make it work.
Four times the box sales, at half the cost to acquire.
The first month already showed a 35% drop in CPA. As the system matured, subscription box sales grew fourfold while cost per acquisition fell by half.
Subscription box sales, indexed to start (100). Illustrative of the 4X trajectory.
